Prepare to be blown away on October 14 with the highly anticipated DVD and VHS release of the record-breaking $700 million worldwide box-office smash hit The Matrix Reloaded.
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Written and directed by the Wachowski Brothers and produced by Joel Silver, The Matrix Reloaded is the second chapter in the Wachowskis’ groundbreaking action film trilogy that explores the nature of reality and the search for truth. In addition to the return of original Matrix stars Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss and Hugo Weaving, The Matrix Reloaded features such new cast members as Jada Pinkett Smith and Monica Bellucci.
Premiering October 14 on DVD and VHS from Warner Home Video Inc. (WHV) and Village Roadshow Pictures, The Matrix Reloaded is timed for release three weeks prior to the theatrical opening of The Matrix Revolutions, the final film in the futuristic series. The Matrix Reloaded will be priced to own at $29.95 SRP/$22.95 MAP for DVD and $22.99 SRP/$14.95 MAP for VHS. Merchandiser orders are due September 2; single orders by September 9.
An integrated publicity and marketing plan featuring both films presents a united and strategic approach to media and advertising running from late September through the middle of November. WHV will support the release of The Matrix Reloaded with a massive worldwide media campaign, reaching nearly all households numerous times delivering a staggering 1.6 billion consumer impressions in the US alone.
“Matrix Reloaded continues the success established by the original Matrix, one of the most provocative films ever released, and sets the stage for Matrix Revolutions, completing the filmmakers vision of The Matrix,” says Mark Horak, Executive Vice President, Worldwide Marketing (WHV). “With the integrated theatrical and video marketing campaigns, 2003 really has become the ‘Year of the Matrix’.”
DVD ELEMENTS
The two-disc DVD release includes an explosion of mind-freeing bonus features:
Preload – Get a behind the scenes overview of The Matrix Reloaded with on-location footage and interviews with cast and crew
The Freeway Chase – Behind the scenes footage shows the viewer how the mind-blowing scene was captured on film.
What is The Animatrix?- A glimpse into the history and the intrigue of the Animatrix.
Enter The Matrix – Making of the best-seller video game and the groundbreaking technology used to create it. Your exclusive opportunity to step inside the world of Enter the Matrix.
The Matrix Unfolds – A review of The Matrix phenomenon and its amazing cultural impact
2003 MTV Movie Awards Matrix Reloaded parody
Get Me An Exit – Matrix-inspired advertising.
Weblinks to the official Matrix website
US MARKETING SUPPORT
The massive advertising campaign for The Matrix Reloaded includes high-profile placements on US networks including NBC, ABC, CBS, WB and FOX; cable TV spots on ESPN, Fox Sports, MTV, FX, and Comedy Central; national print ads including Sports Illustrated, Time, People, Rolling Stone, Premiere, Spin, Maxim and Stuff; and national/regional radio buys. In addition, several significant consumer promotions are being developed with partners such as PowerAde and Samsung.
Retail support includes merchandisers with full-size character cut-outs, POP kits featuring counter cards, buttons, danglers and mini-posters and high-impact pre-street standees. Merchandisers will be available for retailers in 12-, 24-, 36-, 48-, 60- and 90-unit configurations (DVD) and 20-, 24-, 32-, 48-, 66-, 75-, 92- and 132-unit counts (VHS and DVD combo-format). POP kits can be ordered by calling 1-800-891-1311.
SYNOPSIS
In the powerful second chapter of the Matrix trilogy, Neo (Keanu Reeves), Trinity (Moss) and Morpheus (Fishburne) lead the revolt against the Machine Army as it attacks Zion, the last human city on earth, unleashing their arsenal of extraordinary skills and weaponry against the systematic forces of repression and exploitation. In their quest to save the human race from extinction, they gain greater insight into the construct of The Matrix and Neo’s pivotal role in the fate of mankind.
What is The Matrix? The question is not yet fully answered. And it leads to another: Who created The Matrix? The answers lead to more worlds of bold possibility – and to a destiny that passes from revelations to Revolutions.
BASICS
DVD – $29.95 SRP / $22.95 MAP
VHS – $22.99 SRP / $14.95 MAP
Street Date: October 14
Merchandiser orders due September 2
Single-unit orders due September 9
Running time: 138 mins.
Rating: R (for sci-fi violence and some sexuality)
DVD Widescreen [16:9 Transfer] Catalog # 28648
DVD Standard [4:3 Transfer] Catalog # 21851
VHS Catalog #21851
Spanish-Subtitled VHS Catalog # 6876
With operations in 78 international territories, Warner Home Video Inc. commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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