“No one can be told what The Matrix is… You have to see it for yourself!”
New Cutting-Edge Companion to The Matrix, Premieres November 20th from Warner Home Video
Burbank, Calif., September XX, 2001 — The Matrix Revisited — a unique 2-hour companion to the four-time Academy Award-winning The Matrix with new behind-the-scenes footage from the original film and an exclusive look into the sequels — will be introduced on DVD and VHS November 20th by Warner Home Video.
This just-completed project, a first-of-its-kind look at the development of a ground-breaking sci-fi trilogy, illuminates the phenomenal success of The Matrix with never-before-seen footage from the original film, new interviews with stars and filmmakers (Keanu Reeves, Lawrence Fishburne, Carrie-Anne Moss, Hugo Weaving, the Wachowski brothers, producer Joel Silver and fight choreographer Master Yuen Wo Ping), background on the origins of The Matrix, how Academy Award-winning special effects were developed and the actors’ grueling training regimens.
In addition, viewers will get a sneak peek of behind-the-scenes footage from The Matrix’s upcoming sequels and a preview of The Matrix anime project including a first look at sketches, storyboards, interviews and footage with the animators.
The DVD has more than three hours of hidden features including 188 minutes of music and seven minutes of concealed bonus video material. The hidden features are known as Easter Eggs and accessible only to viewers who are able to discover them.
The Matrix Revisited will be available on DVD for $19.98 SRP/$14.95 MAP and on VHS for $14.95 SRP/$9.95 MAP. Street date is November 20. Order due date is October 23. Also available will be a 2-pack containing The Matrix Revisited and The Matrix for $39.98 SRP on DVD and $29.97 SRP on VHS. The 2-pack order is due October 16.
The Matrix revolutionized science-fiction action films and boggled the minds of moviegoers, becoming one of the most successful sci-fi films of all time, with a domestic box-office gross of nearly $171.5 million. The DVD was the first ever to reach sales of three million units. Voted “DVD of the Year” by the Video Software Dealers Association at the first annual DVD Festival 2000 Awards, it has sold 8 million units to date on DVD and VHS combined, and its fiercely dedicated fan base has spread feverish anticipation of The Matrix sequels across the Internet.
STRONG MARKETING SUPPORT FOR THE MATRIX REVISITED
The marketing campaign will include a cross-promotion with TNT, advertising on television including ESPN, VH-1, TNT and TBS, a national print campaign in publications such as Entertainment Weekly, Sports Illustrated, People, TV Guide and Premiere, and Internet advertising on such major Web sites as AOL and Yahoo!, with prominent placement on the Warner Home Video website and The Matrix website.
The Matrix Revisited
$19.98 SRP/$14.95 MAP
STREET DATE: November 20
ORDER DUE DATE: October 23
RATING: not rated
RUN TIME: 160 minutes
The Matrix 2-Pack
CATALOG: DVD #22211 and VHS #22275,
$39.98 SRP DVD slipsleeve; $29.97 SRP VHS slipsleeve
STREET DATE: November 20
ORDER DUE DATE: October 16
With operations in 78 international territories — more than the video division of any other studio — Warner Home Video commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Video.