Cadillac EXT Promotion

The latest issue of Newsweek reports that Cadillac is gearing up for a massive ad campaign to market their cars to a much younger target audience. One of the ways Cadillac is going after this market is by using their new luxury pickup truck, the EXT, as a promotional vehicle in the next Matrix film. Newsweek cryptically EXT will be the “vehicle of choice” for the villian in The Matrix Reloaded. [Scooped by Jarod; originally appeared in Newsweek.]