GM Providing Cars for Sequels

By Paul Martin July 25th, 2001, in Miscellaneous, The Matrix Reloaded, The Matrix Revolutions

Neo and company will be sporting some sweet rides for the sequels:

In late 2002, Warner’s “Matrix 2” will be released. General Motors Corp.’s Cadillac provided several million dollars worth of prototypes, or hand-made cars, according to an executive close to the situation who asked not to be named. The spotlighted Caddy is the CTS sedan, which won’t go into production till late this year and goes on sale early in 2002. The Cadillac Escalade sport utility also plays a major role in the film.

GM has a long-term contract with Warner. As part of the deal, GM must promote the film, although the deal doesn’t specify whether that’s in measured media or via events and promotions. The automaker’s plans aren’t finalized. A Cadillac spokesman declined comment.

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