Mattel to release Speed Racer toys

By Paul Martin June 27th, 2007, in Miscellaneous

As master toy licensee, Mattel will take on Speed Racer and the latest Batman film, The Dark Knight—both out next summer—in categories including: vehicles, action figures, action play, remote control vehicles, handheld electronics and games and puzzles.

Written and directed by Larry and Andy Wachowski (The Matrix creators), Speed Racer is a live-action adventure film based on the classic anime series, first created by Japanese anime pioneer Tatsuo Yoshido in the 1960s as a manga series, following the adventures of the young race car, a Mach 5 race car. Inspired by Mach 5, the Hot Wheels brand will offer a wide assortment of die-cast vehicles, race sets and track sets as well as additional R/C vehicles, modeled after the famous car, from Tyco. Radica, Mattel’s games and electronics division, will develop a line of games and puzzles, including a special-edition UNO card game. Speed Racer products are expected to arrive in retail late March 2008.


Tags: , , ,

Comments are closed.